PJC Light Studio – Shortlisted for LuxLive 2017 retail category
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PJC Light Studio – Shortlisted for LuxLive 2017 retail category

Jan 2018 Lighting | Comments Off on PJC Light Studio – Shortlisted for LuxLive 2017 retail category
PJC Light Studio – Shortlisted for LuxLive 2017 retail category
 

PJC Light Studio’s brief for the ground floor was to follow the new Harvey Nichols approach to luxury and its new daring style and image.

The company worked closely with Virgil & Partners to integrate discreet light details into the ceiling architecture and furniture designs to enhance each space and bring maximum focus to the product displays. This included all ceiling lighting and all Harvey Nichols furniture lighting with the exception of a few brand furniture units. In addition, jewellery designer Ara Vartanian appointed PJC to design the lighting for their brand furniture.

PJC’s design creates layers of interest using discreet installation techniques and low brightness optics to focus attention on finishes and displays without distraction. Concealed details within the furniture are allied with a series of light slot details in the ceiling that form an integral part of the ceiling designs.

Visible fittings have a compact size, low brightness optics and a simple style to blend with the interior designs. Extensive tests and sectional studies were conducted on the ceiling slots to ensure retail displays could be covered while minimising possible glare. A concealed linear light detail integrated into the polycarbonate ceiling panels introduces a subtle enhancement and avoids the panels appearing dark.

The lighting of each area is designed to support the interior design:

  • Beauty Treatment Area: Calm and relaxing, supported by a programmable scene-set control system because the area remains open outside of normal store hours.
  • Beauty Fragrance and Accessories: Vibrant with a higher light level and strong focus to the product displays to create ‘energy’.
  • Jewellery: Dramatic with high contrast levels to emphasise the rich and darker finishes and support the sense of luxury. In addition to the high CRI values, a mix of 3000K and 4000K LED sources help to bring out the warmer metals and stones such as gold and rubies alongside cooler jewellery such as platinum and emeralds.
  • All lighting uses LED sources with exceptional efficacy combined with high colour rendition of up to CRI 98 and high R9 values of up to 98. R9 value is particularly important in the Beauty areas to enhance warm skin tones and for presentation of make-up colours.

    All LED linear profiles have opal diffusers to eliminate the risk of unsightly LED point reflections unless intentionally designed to create sparkle as in the Jewellery units.

    Photograph by Ed Reeve.

    Other finalists:

    PJC Light Studio – Winner of LuxLive 2017 retail category
    Hoare Lea – Shortlisted for LuxLive 2017 retail category
    Lighting Design International – Shortlisted for LuxLive 2017 retail category