A new report on the electric underfloor heating market from MTW Research suggests that growth will return to the industry in mid 2012, with real term rises from early 2013 as product development and volume demand stimulate sales in the sector, following a relatively lacklustre 2011.

The research in ‘Electric Underfloor Heating Market’ finds that whilst the market recovered somewhat in 2010, sales in 2011 have since suffered as a result of a decline in domestic refurbishment projects, declining consumer confidence and a host of other negative issues dampening market prospects for the underfloor heating industry. However, the report identifies a number of key strengths and opportunities in the UK electric underfloor heating market in late 2011, with future prospects more positive for the market in the medium term.

MTW forecast modest growth in 2012, followed by above inflationary growth from the first half of 2013 onwards with the market likely to rise by around 4% on annualised terms. Stronger growth from 2014 onwards should occur as inflation eases and more tangible volume demand returns to the market. By 2015, sales of electric underfloor heating are expected to experience buoyant growth with the report also forecasting healthy shares for foil mats, carbon mats, single cable systems, thermostats and cable mat underfloor heating.

The 100 page report, which reviews market and product trends, suggests that price competition is likely to remain a key dampener of growth in the low-mid market sectors near term. Nevertheless, MTW also identifies positive factors and opportunities for growth of underfloor heating sales in the medium to longer term, including rising consumer awareness of the many benefits.  Go to www.marketresearchreports.co.uk