In 2009 Odeon Cinemas chose a 10GPlus shielded copper cabling system from Brand-Rex as the core component of its network infrastructure to support digital cinema in the UK and Ireland estate. Brand-Rex’s 10GPlus not only exceeds the performance levels specified in EIA/TIA for Category 6A, but also the requirements in ISO/IEC for Class EA.

After discussing the relative merits of shielded and unshielded cable with ODEON, it was decided that the former would be most suitable, owing to its ability to provide an added layer of protection against electromagnetic interference. The project was run to a rigid schedule and being able to carry out the installations quickly and accurately was incredibly important in order to make the best use of its time on-site,

Brand-Rex’s partner company J Brand’s engineers also used innovations such as the Brand-Rex tool-free RJ45 Snap-In Jack for fast and efficient termination. As a result, all the ODEON conversions have opened on schedule.

Over 90km of cable and 3,200 links within 112 cinemas were installed as part of the project, which was considered a great success by the customer. ODEON now boasts 884 digital screens in the UK and Eire.